Erika is the writer behind the personal style and fashion blog known to readers around the world as Fashion Chalet. Having graduated with a Bachelor degree in multimedia journalism, it is no wonder that Fashion Chalet has been featured in ELLE (es), Nylon Magazine and many other respected fashion websites. I stumbled upon Erika’s blog and I immediately felt the urge to talk to her about her style, inspiration and life. Take a look: 

Your blog, Fashion Chalet, was created in 2008. What made you decide to create a blog?

I always had this urge to share images of what I was wearing or what inspired me at that particular moment. One day, after having tried all the other options: myspace, flickr, fashion forums- I came across bloggers who were doing exactly this and was inspired to break out on my own!


You recently moved from Miami to North Carolina. That must have been quite the culture shock. Has your style changed since your move? And what is the difference between fashion in Miami and fashion in North Carolina?

I notice a big change in the way I dress. The main one being that it takes me a lot longer when getting ready. Having moved here in the coldest part of the year has been a bit of a challenge, albeit a fun one. Miami fashion is about cotton, thin, breezy and brights. North Carolina fashion is all about the layers and darker colors. I like both, equally.

How would you describe your style? And how has it evolved since your blog started?

I can define it in 3 words. Bohemian pieces marrying classic staples with a tinge of grunge.

What other fashion blogs would you recommend? And why should people read your blog?

I am a huge fan of photo blogs. I like seeing what is inspiring others all over the world. My top favorites at the moment are: Studded Hearts, Fashion-Canvas, Stardust and Sequins, Little Plastic Horses and Nine Two One.

What fashion advice would you like to share?

Never buy anything because of the price-tag, or label, buy it for the fit.

Who or what has been your greatest influence for  your blog and in fashion?

Mary-Kate and Ashley Olsen, both, respectively, inspire me heaps. Old Hollywood, music, nature, Life!

What type of music do you listen to?

My iTunes has so many different play lists: musicals, european pop, house, techno, indie rock, brasilian, jazz…. if I like it, I download it. ;)

What item of clothing/accessory/shoe can you not live without and why?

Definitely my newly acquired Balenciaga shoes and heirloom jewelry. Irreplaceable.

What is is your favorite quote and why?

Be your best self and treat everyone with kindness. – My Mom. It’s such a positive way to think.

You are a fashion blogger. But how would you describe yourself?

A girl with many stories to tell. I tell it through the canvas of clothing.