Here you have it – The Fall 2009 ads from the house of Givenchy. Riccardo Tisci who is the creative director of Givenchy, stated that the new ads offer “reality” for women.“I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.” he stated. I personally don’t see how this ad offers reality to the person viewing them. Despite the photos being shot on a “real” location, not in a studio it still lacks a touch of reality because if a real person was to walk out the door with a pharaoh looking feather hat, deep red lips and no clothing on, that person would be looked at oddly. However, Givenchy did do a great job with continuing the dark features that were also seen on their runway during Paris Fashion Week. I think the ads will grow on me eventually.
Adriana Lima (who just announced that she is pregnant) walked the Fall 2009 show for Givenchy and is now featured in the Fall 2009 ads. She appears very dark and different compared to what she normally looks like when modeling for Victoria’s Secret. Take a look:
What do you all think?